Colors / red
Rust Red #AA2704
#AA2704oklch(0.4840 0.1717 33.9)
Rust Red (#AA2704) is a medium vivid red. In OKLCH it has lightness 48.4%, chroma 0.172 and hue 33.9°; its relative luminance is 10.0%. White text reads best on it (APCA Lc 88, WCAG 7.00:1). It prints well on coated paper (FOGRA39, ΔE00 2.2).
#AA2704 in every format
| HEX | #AA2704 |
| RGB | rgb(170 39 4) |
| HSL | hsl(12.7 95.4% 34.1%) |
| HSB / HSV | hsb(12.7 97.6% 66.7%) |
| HWB | hwb(12.7 1.6% 33.3%) |
| CMYK (formula) | cmyk(0/77/98/33) |
| CMYK (FOGRA39 coated) | cmyk(22/94/100/17) |
| CIELAB (D50) | lab(38.56 52.30 50.67) |
| LCh | lch(38.56 72.82 44.1) |
| OKLab | oklab(0.4840 0.1425 0.0958) |
| OKLCH | oklch(0.4840 0.1717 33.9) |
| CIE XYZ (D65) | color(xyz-d65 0.17325 0.10007 0.01134) |
| CIE xyY | xyY(0.6086 0.3516 0.1001) |
| Display P3 | color(display-p3 0.6132 0.1995 0.0962) |
| Linear sRGB | color(srgb-linear 0.40198 0.02029 0.00121) |
| CSS name | — |
Text on #AA2704
White textWCAG 7.00:1 · APCA Lc 88
Black textWCAG 3.00:1 · APCA Lc 21
Color blindness
Tints and shades
#FFE4DA
#FFC3B2
#FF9A80
#FD7658
#E15C3F
#C44225
#A92502
#8D0000
#6B0000
#480000
#280000